This Privacy Statement ("Policy") is applicable personal information given by You to Ascot Top Hats Ltd web-pages accessible via www.ascot-tophats.co.uk ("Site") or other Internet domain name owned by Ascot Top Hats Ltd, or via any other method of contact including but not limited to: phone, email, fax, SMS text. This Policy is devised to help you feel more confident about the privacy and security of your personal details.

"You" shall mean you, the user of the Site. "We/Us" means Ascot Top Hats Ltd. "Users" means the users of the Site collectively and/or individually as the context allows.

We process personal data in compliance with the Data Protection Act 1998 and associated legislation.

Data Collection

When using the Site You may encounter areas such as product information, shopping, feedback, support, mailing lists and other contact areas where You may be asked to enter User Information. Such User Information will only be used for the purposes for which it was collected, in accordance with this Privacy Policy.

Data Usage

By entering Your User Information, You accept that we may retain Your User Information and that it may be held by Us or any third party which processes it on Our behalf, including but not limited to; financial clearance and payment facilities, repair, shipping or postal agents.

We shall be entitled to use Your User Information for the following purposes:

a) Processing of your orders and queries, market research, including statistical analysis of user behaviour which we may disclose to third parties in depersonalised form. b) In order to enable Us to comply with any requirements imposed on us by law. c) In order to send You periodic communications (this may include e-mail, or postal mailshots), about products and services, events and special offers.

For your convenience you can withdraw consent from receiving periodic communications by sending an email to that effect to the address info@ascot-tophats.co.uk

Please also note that we do not disclose your personal information to third parties to enable them to send you direct marketing without your permission to do so.

Cookies

You should be aware that information and data may be automatically collected through the use of Cookies. We may use this to observe behaviour and compile aggregate data in order to improve the Site, target advertising and assess general effectiveness of such advertising.

If You do not want information collected through the use of Cookies, there is a simple procedure in most browsers that allows You to deny or accept the Cookie feature. Note, however, that services may be affected if the cookie option is disabled.

Security and Data Retention

Security is very important to Us. Secure Socket Layer ("SSL") encryption technology is used for protection of fiscal information in transit for any sensitive transactions such as payments. Additional security procedures are in place to protect the confidentiality, integrity and availability of Your User information.

Updates & Communication

You may notify Us of any updates, amendments and corrections to previously collected User Information via the Contact section of the Site.

We may change this privacy policy from time to time and you should check these regularly. Your use of the Site will be deemed an acceptance of the privacy policy existing at that time.

Any queries or comments about this policy should be forwarded to info@ascot-tophats.co.uk